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CREATOR
OVERVIEW

Minecraft, GTA RP, FORTNITE & VLOGS
+3.5 Million YouTube Subscribers
300.000 – 500.000 Average Video Views

Minecraft + GTA + Roblox
+1.000.000 YouTube Subscribers
100.000 – 170.000 Average Video Views

Reactions
+500.000 YouTube Subscribers
50.000 – 170.000 Average Video Views

ICRIMAX

MANAGED BY WATER

icrimax_new_portfolio_portrait_480x480_jan2023

iCrimax started making YouTube videos when he was 11 years. Now he is one of the strongest and well known content Creators in Germany. He moved from Roleplaying GTA content to Fortnite story-based videos in 2017. He successfully launched his own soft drink brand called PAULBERGER Limo in 2023. iCrimax enjoys a great relationship with his Fans and respects his responsibilities as a role model. He uploads more and more Lifestyle videos on his main channel with great views.


Water manages the Influencer Marketing and handles administrative responsibilities for iCrimax since early 2017.

LIFESTYLE & FITNESS
+820.000 Instagram Followers
50.000 – 70.000 Likes per Posting

Minecraft, GTA RP, FORTNITE & VLOGS
+3.5 Million YouTube Subscribers
300.000 – 500.000 Average Video Views

Minecraft + GTA + Roblox
+1.000.000 YouTube Subscribers
100.000 – 170.000 Average Video Views

Reactions
+500.000 YouTube Subscribers
50.000 – 170.000 Average Video Views

LIFESTYLE & FITNESS
+820.000 Instagram Followers
50.000 – 70.000 Likes per Posting

CREATIVE CONTENT EXAMPLES

iCrimax produces a great variety of content on YouTube

Racing with a Wheel

+1.500.000 Views

GTA ROLEPLAY RACE

+4.700.000 Views

ORIGINAL SONG RELEASE

24h Mini Cars, Race

+1.300.000 Views

REAL LIFE CHALLENGE

Cosmetics Overview

+2.100.000 Views

STUMBLE GUYS SKINS

YouTuber Island as Playground

+1.600.000 Views

MINECRAFT SURVIVAL SERIES

PAULBERGER Soft Drink Integration

+392.000 Views

LEMONADE STAND

PAULBERGER SOFT DRINK BRAND

iCrimax successfully released a new soft drink brand in November 2023.

PAULBERGER BUILDS UPON A STRONG NAME

After establishing the word PAULBERGER within the community over the last through years, the lemonade by the same took the German market by storm. PAULBERGER lemonade is currently sold in the super markets of retail partners like EDEKA, Netto, trinkgut and GLOBUS. Please follow the link to the official PAULBERGER website for further information or if you want to visit the official online store. The soft drink is an iCrimax product, not a promotional campaign for a food partner.

Paulchen (PAULBERGER mascot)

BRAND DEVELOPMENT

The brand PAULBERGER was brought into existence by iCrimax many years ago, when he needed a new nickname for his online friends and fans. PAULBERGER is an expression that often holds meaning by context. Since the community showed great feedback in this word, it was deemed the perfect new lemonade name, as PAULBERGER was already wildly known and associated with his YouTube content.

Paulchen (PAULBERGER mascot)

MARKETING STRATEGY

iCrimax always wanted to own a brand that is being sold in retail. Water GmbH was instructed to find suitable partners to work with. Water GmbH is in charge of keeping PAULBERGER’s overall marketing strategy in line with iCrimax’ values. This includes managing PAULBERGER’s brand and image as well as PAULBERGER’s vital online presence (Website, Social Media, Ads, Corporate Identity).

Paulchen (PAULBERGER mascot)

INTEGRATED PROMOTIONS

Since the PAULBERGER brand is owned by iCrimax, he has a lot more freedom to develop integrated marketing promotions on all of his channels. Founding his own brand is one of the big pillars of stable economic growth in Germany for iCrimax.

Paulchen (PAULBERGER mascot)

DISTRIBUTED BY PARTNERS

PAULBERGER partnered with a distribution company that is in charge of negotiating with retail chains, production of the soft drink and the fulfillment (B2B and B2C). We chose USP Products GmbH as they had the experience, finance and the business expertise to support the establishment of a brand of this big magnitude.

SELECTED WATER MARKETING CAMPAIGNS

iCrimax Product Integrations organized, planned and fulfilled by Water

GENSHIN IMPACT, Open World (miHoYo)

+550.000 Views

CUSTOM MINECRAFT GAME

LEGO FORTNITE, Adventure (EPIC)

+305.000 Views

LAUNCH SUPPORT

Honkai Star Rail, RPG (miHoYo)

+518.000 Views

MOBILE DOWNLOADS

Gigabyte, Gaming Setup (Aorus)

+281.000 Views

GAMING PC AD

Hustle Castle, Kingdom Builder (My.com)

+478.000 Views

STRATEGY APP INTEGRATION

Head Ball 2, Soccer App (Masomo)

+1.408.000 Views

APP INTEGRATION

Heroic, Action RPG (Nordeus)

+466.000 Views

ACTION RPG INTEGRATION

Dashlane, Password App (Dashlane)

+171.000 Views

APP INTEGRATION

Voicemod, Voice Changer (Voicemod)

+1.068.000 Views

FULL SOFTWARE VIDEO

War Robots, Action (Pixonic)

+374.000 Views

ACTION GAME INTEGRATION

Tipeee, Donation Service (TipeeeStream)

+1.305.000 Views

SOFTWARE INTEGRATION

FarCry 5, First Person Shooter (Ubisoft)

+367.000 Views

FULL GAMING VIDEO

Call of Duty Black Ops 4 (Activision)

+522.000 Views

CELEBRITY TOURNAMENT

FIFA 19 Event, Champions League (Electronic Arts)

+207.000 Views

BRAND EVENT

Shadow Cloud Gaming (Blade Group)

+298.000 Views

DEVELOPER VISIT

YAMAHA CAMPAIGN WITH ICRIMAX

Playing with Fans at the MUSIKMESSE 2018 in Frankfurt

yamaha_logo_big_water_influencer_campaign

In a larger campaign with YAMAHA iCrimax invited his Fans to join him on stage at the World’s biggest music Trade Fair called MUSIKMESSE in Frankfurt. This Influencer Campaign was organised by Water as iCrimax should open up his Fans to YAMAHA as a brand for gamers. Water provided a special setup of Monitors and highly modified “Racing Gaming” PC for the YAMAHA booth as well as the streaming equipment on stage. While iCrimax was using the streaming equipment, visitors of the YAMAHA both enjoyed playing racing games on the PC in the gaming area. Streaming with iCrimax-Fans turned out to be a huge success for the YAMAHA brand, as the video over performed, and YAMAHA reached est. 3.000.000 new potential customers through iCrimax’ videos in the campaign put together by Water.

(The “Racing Games” PC was kindly provided by Caseking. The gaming chairs were sponsored by Noblechairs.)

Event invitation

1.500.000 Views

ICRIMAX ANNOUNCES YAMAHA COLLABORATION

Playing Fortnite with Fans

2.100.000 Views

ICRIMAX AT THE YAMAHA BOOTH

Showing the YAMAHA campaign

98.000 Views

ICRIMAX VLOGS ABOUT THE EXPERIENCE

iCrimax Management Contact

icrimax@water.koeln

iCrimax Impressum

Information in accordance with § 5 of the Telemediengesetz

Water GmbH
c/o Max Schuster

Adolf-Silverberg-Str. 37a, 50181 Bedburg

Umsatzsteuer-ID-Nummer: DE 304 820 531
Steuernummer: 203/5789/1714
Handelsregisternummer: HRB 103095 in Köln

Water GmbH
c/o Max Schuster

Adolf-Silverberg-Str. 37a, 50181 Bedburg

Umsatzsteuer-ID-Nummer: DE 304 820 531
Steuernummer: 203/5789/1714
Handelsregisternummer: HRB 103095 in Köln
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