CREATOR
OVERVIEW
ICRIMAX
MANAGED BY WATER
iCrimax started making YouTube videos when he was 11 years. Now he is one of the strongest and well known content Creators in Germany. He moved from Roleplaying GTA content to Fortnite story-based videos in 2017. He successfully launched his own soft drink brand called PAULBERGER Limo in 2023. iCrimax enjoys a great relationship with his Fans and respects his responsibilities as a role model. He uploads more and more Lifestyle videos on his main channel with great views.
Water manages the Influencer Marketing and handles administrative responsibilities for iCrimax since early 2017.
Minecraft, GTA RP, FORTNITE & VLOGS
+3.5 Million YouTube Subscribers
300.000 – 500.000 Average Video Views
Minecraft + GTA + Roblox
+1.000.000 YouTube Subscribers
100.000 – 170.000 Average Video Views
Reactions
+500.000 YouTube Subscribers
50.000 – 170.000 Average Video Views
LIFESTYLE & FITNESS
+820.000 Instagram Followers
50.000 – 70.000 Likes per Posting
CREATIVE CONTENT EXAMPLES
iCrimax produces a great variety of content on YouTube
Racing with a Wheel
+1.500.000 Views
GTA ROLEPLAY RACE
24h Mini Cars, Race
+1.300.000 Views
REAL LIFE CHALLENGE
Cosmetics Overview
+2.100.000 Views
STUMBLE GUYS SKINS
YouTuber Island as Playground
+1.600.000 Views
MINECRAFT SURVIVAL SERIES
PAULBERGER Soft Drink Integration
+392.000 Views
LEMONADE STAND
PAULBERGER SOFT DRINK BRAND
iCrimax successfully released a new soft drink brand in November 2023.
PAULBERGER BUILDS UPON A STRONG NAME
After establishing the word PAULBERGER within the community over the last through years, the lemonade by the same took the German market by storm. PAULBERGER lemonade is currently sold in the super markets of retail partners like EDEKA, Netto, trinkgut and GLOBUS. Please follow the link to the official PAULBERGER website for further information or if you want to visit the official online store. The soft drink is an iCrimax product, not a promotional campaign for a food partner.
BRAND DEVELOPMENT
The brand PAULBERGER was brought into existence by iCrimax many years ago, when he needed a new nickname for his online friends and fans. PAULBERGER is an expression that often holds meaning by context. Since the community showed great feedback in this word, it was deemed the perfect new lemonade name, as PAULBERGER was already wildly known and associated with his YouTube content.
MARKETING STRATEGY
iCrimax always wanted to own a brand that is being sold in retail. Water GmbH was instructed to find suitable partners to work with. Water GmbH is in charge of keeping PAULBERGER’s overall marketing strategy in line with iCrimax’ values. This includes managing PAULBERGER’s brand and image as well as PAULBERGER’s vital online presence (Website, Social Media, Ads, Corporate Identity).
INTEGRATED PROMOTIONS
Since the PAULBERGER brand is owned by iCrimax, he has a lot more freedom to develop integrated marketing promotions on all of his channels. Founding his own brand is one of the big pillars of stable economic growth in Germany for iCrimax.
DISTRIBUTED BY PARTNERS
PAULBERGER partnered with a distribution company that is in charge of negotiating with retail chains, production of the soft drink and the fulfillment (B2B and B2C). We chose USP Products GmbH as they had the experience, finance and the business expertise to support the establishment of a brand of this big magnitude.
SELECTED WATER MARKETING CAMPAIGNS
iCrimax Product Integrations organized, planned and fulfilled by Water
GENSHIN IMPACT, Open World (miHoYo)
+550.000 Views
CUSTOM MINECRAFT GAME
LEGO FORTNITE, Adventure (EPIC)
+305.000 Views
LAUNCH SUPPORT
Honkai Star Rail, RPG (miHoYo)
+518.000 Views
MOBILE DOWNLOADS
Gigabyte, Gaming Setup (Aorus)
+281.000 Views
GAMING PC AD
Hustle Castle, Kingdom Builder (My.com)
+478.000 Views
STRATEGY APP INTEGRATION
Head Ball 2, Soccer App (Masomo)
+1.408.000 Views
APP INTEGRATION
Heroic, Action RPG (Nordeus)
+466.000 Views
ACTION RPG INTEGRATION
Dashlane, Password App (Dashlane)
+171.000 Views
APP INTEGRATION
Voicemod, Voice Changer (Voicemod)
+1.068.000 Views
FULL SOFTWARE VIDEO
War Robots, Action (Pixonic)
+374.000 Views
ACTION GAME INTEGRATION
Tipeee, Donation Service (TipeeeStream)
+1.305.000 Views
SOFTWARE INTEGRATION
FarCry 5, First Person Shooter (Ubisoft)
+367.000 Views
FULL GAMING VIDEO
Call of Duty Black Ops 4 (Activision)
+522.000 Views
CELEBRITY TOURNAMENT
FIFA 19 Event, Champions League (Electronic Arts)
+207.000 Views
BRAND EVENT
Shadow Cloud Gaming (Blade Group)
+298.000 Views
DEVELOPER VISIT
YAMAHA CAMPAIGN WITH ICRIMAX
Playing with Fans at the MUSIKMESSE 2018 in Frankfurt
In a larger campaign with YAMAHA iCrimax invited his Fans to join him on stage at the World’s biggest music Trade Fair called MUSIKMESSE in Frankfurt. This Influencer Campaign was organised by Water as iCrimax should open up his Fans to YAMAHA as a brand for gamers. Water provided a special setup of Monitors and highly modified “Racing Gaming” PC for the YAMAHA booth as well as the streaming equipment on stage. While iCrimax was using the streaming equipment, visitors of the YAMAHA both enjoyed playing racing games on the PC in the gaming area. Streaming with iCrimax-Fans turned out to be a huge success for the YAMAHA brand, as the video over performed, and YAMAHA reached est. 3.000.000 new potential customers through iCrimax’ videos in the campaign put together by Water.
(The “Racing Games” PC was kindly provided by Caseking. The gaming chairs were sponsored by Noblechairs.)
iCrimax Management Contact
iCrimax Impressum
Information in accordance with § 5 of the Telemediengesetz
Water GmbH
c/o Max Schuster
Adolf-Silverberg-Str. 37a, 50181 Bedburg
Steuernummer: 203/5789/1714
Handelsregisternummer: HRB 103095 in Köln
Water GmbH
c/o Max Schuster
Adolf-Silverberg-Str. 37a, 50181 Bedburg
Steuernummer: 203/5789/1714
Handelsregisternummer: HRB 103095 in Köln